What shapes students’ perception for Engineering Colleges in India?

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The sphere of engineering education has undergone a massive transformation in the last decade. From a select few engineering colleges including the top IITs that were considered as a benchmark of technical education, the country today is home to 6000+ engineering institutes that boast of quality education and have been leading this transformative phenomenon. This transformation has also benefitted students as they now have many options from where they can pursue their dream of becoming an engineer. With so many options to choose from, students have to face a different kind of challenge now i.e. the challenge of picking the right technology school.

Different engineering students have different preferences and priorities when it comes to picking engineering colleges. Apart from the traditional aspects such as placement statistics and course curriculum, there are many other factors which play a critical role when it comes to building students’ perception about the tech school. Institute Ranking 2017 has thrown up some very important insights about such aspects.

Brand Name and Image of the Institute

The first and foremost thing that an engineering aspirant looks at while picking a technology school would be the brand image of the engineering college. This claim is also backed by the data that we collected from over 5000+ engineering aspirants. The brand name and image are built over many years and is an indicator of engineering college’s performance when it comes to traditional factors such as course curriculum, infrastructure and facilities, faculty and teaching pedagogy. So, it surely forms a critical part of students’ perception while picking an engineering college.

Placement Assistance and Record

Another very important aspect related to student perception about an engineering college is placement assistance and placement record. Engineering is a ‘high investment, high reward’ kind of domain, therefore, it is natural for the students to prefer a college that is going to offer them higher ROI. But, while traditionally students use to be dependent on merely the placement statistics put out by the respective institutes, engineering aspirants nowadays look for the placement assistance which would help them learn the necessary skills required to mark a difference in the job market. Similarly, instead of immediate placement numbers, students also consider the professional track record of alumni and the success / growth path picked by them after passing out.

Industry Interaction

Engineering is a professional degree which means that it is very important for engineers to be in sync with the latest trends and needs of their employers. Similarly, it is also very important for engineers to gain technical knowledge and imbibe the necessary skills to cater to the current industry requirements. Industry interaction helps students to understand the current requirements of their employers and prepare their academic profile accordingly. Engineering institutes that are able to capture this aspect have better engineering programmes that are more suited to the contemporary times. Thus, it doesn’t come as a surprise that students have ranked industry interaction as a pivotal point in their short listing criteria.

Global & International Exposure

Today’s world is a global village and education and industries are not an exception to this rule. Therefore, engineering colleges also have to ensure that their programmes and courses are not only at par with those being offered in India but also globally. So, students also look at the global and international exposure that an institute can offer while deciding to join an engineering college. Put simply, engineering institutes that have tie-ups with foreign universities or have MoUs with international research organizations are looked upon with favourable eyes by engineering aspirants. Similarly, engineering colleges that enjoy good reputation when it comes to student exchange programmes are also preferred over others.

So, while traditional aspects that were considered by engineering aspirants while choosing a college still remain very much relevant, there are many new ones that engineering students and colleges must look at. These aspects will shape the next decade of technical education in India and determine the way students pick engineering colleges in future.

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