Institute Ranking 2020 is the brainchild of Jagran Josh – India’s No 1 education website, which is part of MMI Online / Jagran Prakashan Ltd (JPL) – country’s leading media conglomerate. It is aimed to be a detailed ranking exercise for top Engineering & MBA Institutes in India. Jagran Josh in association with Kantar TNS – one of the largest research agencies in the world, have presented Institute Ranking 2020 – under which government and private educational (Engineering and MBA) institutes have been surveyed and ranked based on certain key criteria and across different categories.
What is Institute Ranking 2020?
Institute Ranking 2020 has been launched to evaluate MBA and Engineering Institutes in the country based upon verifiable, objective data. Developed with an intention to promote excellence in professional higher education institutes in a competitive environment; the exercise will look into different aspects ranging from academic prowess to student as well as the industry perception about different MBA and Engineering colleges in India. A key highlight of Institute Ranking 2020 would be the inclusion of student & corporate perception about top private institutes of India, which is often ignored by others.
Why Institute Ranking 2020?
The majority of Ranking Surveys done by educational institutions are data centric, only covering objective aspects related to MBA and engineering colleges. This resulted in the lack of a holistic ranking framework that assesses both objective and subjective aspects of higher education institutes offering MBA and engineering programmes.
The Institute Ranking 2020 is designed to cater to this abyss and provide a more balanced approach to institute rankings with equal focus upon objective data-driven parameters and subjective aspects. Simply put, in Institute Ranking 2020, we have spearheaded the ranking exercise with factual data which is objective in nature and backed it up with students and industry perception which forms the subjective aspects of the exercise.
Institute Ranking 2020 – The Methodology
The Jagran Josh - Kantar TNS ‘Institute Ranking 2020’ survey was done in three phases. The objective of the study was to identify and rank top MBA and Engineering Institutes of India.
Phase 1- Identification of Institutes
Methodology: (Brainstorming & Desk Research)
In this phase, an exhaustive brainstorming and desk research was done jointly, by Jagran Josh and Kantar TNS to build the initial list of top 250 institutes each for MBA and Engineering domains in the country. For MBA, only those institutes were selected which offered a two-year full-time management course with necessary accreditations; whereas for Engineering, institutes offering four-year full-time B.Tech programmes were shortlisted. The popularity and reputation of these institutes were also considered for the short listing exercise. The final selection of institutes was done in consultation with experts.
Phase 2 - Factual Data
Methodology: (Desk Research & Field Visits)
In this phase, desk research was conducted to collect information on pre-identified indicators. Factual information on different parameters was collected for these 500 institutes from different sources. Various secondary sources like institute website, AICTE website, Reports of HRD Ministry, etc were used to compile a complete set of factual information on following parameters:
On the basis of factual data collected as per above parameters, an initial ranking score was provided to all institutes shortlisted in the Phase – 2. Of the initial list, 120 top MBA and Engineering colleges were picked on the basis of the initial ranking score for phase 3 i.e. perception study. The research team from Kantar TNS carried out the validation exercise for collected data. Field visits were also conducted to check the veracity of the information. The list of recruiters who visited these institutes for campus recruitment was developed for Phase 3.
Phase 3 – Students & Recruiters Perception Survey
Methodology: (Face-to-Face Interviews & Feedback on Email / Phone)
The institutes and the recruiter companies short-listed in phase 2 were approached by the Kantar TNS team for the survey. For the perception survey, face-to-face interviews were done with the students. HR heads/managers of identified companies were contacted over e-mail / phone to provide feedback using survey link.
Student Perception Parameters:
The students were asked to provide feedback on below parameters for their own institute and other two known/ familiar institutes (10 Point scale)
The total score of any institute is, therefore, dependent on the number of students selecting it as their own or familiar institute as well as the ratings that are given on each of the parameters.
Industry Perception Parameters:
The recruiters were asked to provide feedback on below parameters for institutes where they have experience of conducting campus hiring activities. (10 Point scale)
The total score of any institute is, therefore, dependent on the number of recruiters selecting it the institute as well as the ratings that are given on each of the parameters.
About Jagran Group
Jagran Group is synonymous with excellence in the media industry, be it print, digital, radio, OOH or activations. The group is led by Jagran Prakashan Ltd (JPL), which is home to India’s Most Read newspaper Dainik Jagran with over 12 print titles in different languages spread across 15 states with over 100 editions. Radio One – Group’s radio broadcast unit has presence in over 39 cities and counting; No.1 in Mumbai & Bangalore for over 318+ weeks. Jagran New Media (JNM) – group’s digital wing leads the pack with 10 Digital Media Portals reaching 10% of India’s Internet Audience. JNM is also home to industry leading web portals in Hindi News, Education and Health domains.
About Kantar TNS
Kantar TNS is a global leader when it comes to market research. Kantar TNS is one of the largest research agencies worldwide offering actionable insights into specific growth strategies to different industry verticals. Working together across the whole spectrum of research and consulting disciplines, its specialist brands, employing 30,000 people, provide inspirational insights and business strategies for clients in 100 countries. Kantar TNS is part of Kantar Group - one of the world's largest insight, information and consultancy groups; which further adds value to their professional credentials. Kantar TNS is part of WPP and its services are employed by over half of the Fortune Top 500 companies.